The 5 Key insights:

-Build sustainable relationships overtime. Gain true fans and reward that fan-ship.

-Viral shouldn’t be your strategy. Leverage the potential for velocity but don’t count on it.

-Establish clear objectives but limit the different types of objectives you set. Stay focused but not laser focused. Allow room to adjust.

-Moderation is a must.

-Communities are markets. Each community is different and should be regarded as such.

Coke’s ‘fans first’ approach in social communities View more presentations from iStrategy.

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