“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past”

- Bill Bernbach, one of three founders of DDB. In 1959 Bill and team created the “Think Small” campaign for Volkswagen. A campaign which was named best campaign of the century by Advertising Age in the 1999 publication “The Century of Advertising.”

Bills words of wisdom are just as applicable to advertising and marketing today. In terms of social media marketing, we are presented with an opportunity to do more and to inspire in new ways but we are also faced with a requirement to operate differently.

Here is a quick yet insightful mention on Freaking Marketing of the desire for “best practices.”

Photo Source