The first blogging platform I ever used was Live Journal.

Twitter put a cap on my blog and added a real-time twist.

Now, Blippy has ushered in a new type of sharing - Passive Sharing.

Blippy allows users to shares the purchases they made with friends. By making a purchase on a linked credit card, a user is simultaneously sharing without having to take additional action.

The first example that I’m aware of just happens to be a mash-up of passive sharing and financial information. Credit card companies already collect data each time you swipe your card. “Advisors Merchants Solutions Credit” is a new service from MasterCard which they package the collected data for marketers. AdAge wrote about the service which will certainly face competition from services like Blippy.

Read a Time article on Blippy

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• Why I won’t be signing up to Blippy… (thewayoftheweb.net)
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