January 2010
13 posts
6 tags
Oh, Ted.
Ted McConnell is the general manager of interactive marketing and innovation at P&G. He was quoted by AdAge as saying,
“Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. We hijack their own conversations, their own...
9 tags
Privacy
Social technologies allow us to share our every move. New applications such as Blippy even allow us to share our credit card purchases. In order for these types of applications to achieve success they will have to appeal to mass adoption. Doing so requires overcoming the largest hurdle - privacy.
Privacy is essentially withholding actions or information to protect something or someone. Its...
4 tags
Microsoft files patent for social ads. →
Looks like they took a note from Facebook.
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Top 10 Consumer Trends for 2010
This post expands on how 3 of these trends relate to social. Read all ten at Trendwatching.
1. Business as Unusual
‘To truly prosper, businesses will have to move with the culture. This may mean displaying greater transparency, or having conversations as opposed to one-way advertising, or championing collaboration instead of an us-them mentality.’
Many businesses feel they’re...
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How Businesses Are Using Social Media
Here are a few notable findings from Business.com’s 2009 Business Social Media Benchmarking Study. When looking at the results consider that 71% of those surveyed have less than 2 years of experience using social media for business. Therefore these results are only definitive for the time-being. As consumer use of social media constantly evolves, we can expect business’ usage will too. After...
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Facebook's Contest Guidelines
Thinking of leveraging Facebook to help power your business’ contest? Make sure you know their guidelines. I’ve highlighted a few top-line considerations:
If the rules or materials require mentioning Facebook, you must first gain written approval.
The promotions can not be a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form...
10 tags
Social Advertising
This is Part III in my dissection of RazorFish’s 2009 “Social Influence Marketing” (SIM) survey.
Building it doesn’t mean they will come. Sure, your Facebook Page is a great opportunity to promote current sales incentives, but you’ll first need to have Fans to receive it.
Creating a presence as a method to promote a product requires that the presence itself also be promoted. If you...
3 tags
Social Media - Beyond Marketing
An article by Michael Laurie examines how Social Media has changed us. There are two ideas raised that I wanted to repeat here:
Instead of spending free time rotting their brains out with TV, kids spend time reading online content and writing status updates. This will prove to contribute to a more literate society. Look no further than user’s comments on popular entertainment sites like...
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Listening
Its important to give customers what they want. How do you know what to give them? Ask them. “Asking” is no longer limited to focus groups or formal polls. To understand what people are saying, companies are now listening in on social media. There are currently two methods to do this, develop a private online community or employ brand monitoring.
Private online communities can be...
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"Market" - the verb.
“Groundswell changes” have no doubt changed the way businesses must approach marketing. Although new communication technologies exist, we’ll need to return to marketing principles from the pre-mass media era.
This was a time when we marketed with our customers. When mass-media came along, it spoiled marketers. Demand was so that the power rested on the supply side and businesses...
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Off the Wall
Resource Interactive’s “Off the Wall” product allows retailers to sell product directly from their Facebook wall. This product will help move the industry a step closer to monetizing social marketing efforts.
This is also a good illustration of how agencies will assume a greater role in innovation to keep up with the advancement of communication technologies. According to an...
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A Blog Engagement Measurement Tool →