7 tags

Community or Audience?

Say your company has 1,000 fans on Facebook. Are you treating this group as an audience or a community? It’s an important distinction and depends on how you interact with your fans, but also factors the group as a whole. First, understand the difference between an audience and a community. An audience indicates spectators, while a community accounts for all levels of interaction (the...

Dec 30th

7 tags

Varying Levels of Social Influence

Social Conversion - Part II in my dissection of RazorFish’s 2009 “Social Influence Marketing” (SIM) survey. CMOs are beginning to hold their social programs more accountable to drive sales (81% to tie ≈10% of revenues to their social media investment, Bazaarvoice.) With this new expectation, there is an increased need to focus on converting. The question to ask, though, is...

Dec 29th

1 tag

Post Digital Marketing 2009

This is a re-post Whew, there are 237 slides in this presentation, but worth reading. Here are 10 key take-a-ways: There is no real life and digital life. It’s the same place A brand is not a place, it’s a direction Marketing isn’t about selling stuff, its about giving participants a reason to buy stuff It’s not about technology, it’s about technology’s...

Dec 22nd

3 tags

Magma Explained

How did you find out about that hilarious cat video? Its 90% likely that a friend shared it with you. You can be clued in by a direct referral, “Hey, Tony check out this video…” or  an indirect referral, when a friend shares a link with their entire social network by posting it to a feed. Maybe you want to be the one that finds and shares cool videos. Or, more likely,...

Dec 22nd

4 tags

QR Codes

QR codes allow real-world items to become hyperlinked. I’ve been excited about the opportunity these provide markerters for some time. So much so that I’ve used a QR code as the icon of this blog from the beginning. Thanks to Google, QR codes will receive a quicker adoption than I originally expected. This move should be concerning to the Yelps of the world. Read more on...

Dec 21st

5 tags

Twitalyzer

The best free tool I’ve used for analyzing Twitter accounts is Twitalyzer. Check it out by clicking the image below.

Dec 17th

6 tags

The Gap Between Online & Off

Gap’s “Talk to the Moose” spot is a good example of how traditional efforts can translate into non-traditional without having a specific call for “UGC.” ..And its really entertaining. The brand-created TV spot: The Fan-Created online video:

Dec 16th

6 tags

If You Think I'm Young

Meet @tommyfishback. He’s well spoken. He frequently talks to “the technology kids at school.” He’s 14. His Bio: “Social Media enthusiast, Blogger, Speaker, Newsletter writer, Bike Rider, Entrepreneur, Thinker of new ideas for the internet.” I remember when I was this age or slightly younger I wondered why marketers weren’t tapping into youth....

Dec 16th

10 tags

Brands As Friends

Brands as Friends - Part I in my dissection of RazorFish’s 2009 “Social Influence Marketing” (SIM) survey. The majority of people do not seek out opinions on brands- at least not consciously. Instead brand, product and service mentions are occurring as a means for one to connect with others. Product interest is the biggest driver of engagement, followed by peer referrals and interesting...

Dec 15th

3 tags

Whats our Twitter Strategy?!

Many companies quickly answered “yes” when faced with the question, “Should we Tweet?” but now many are asking, “How should we use Twitter?” Don’t shut down. You’ve already made a commitment. The conversation has begun. But don’t fret, I do think every company should have a Twitter account although the statistics seems scary, The minority of...

Dec 13th

2 tags

Watch

Every brand is dying for a Fan Page but Londoners don’t see the point in becoming a Fan of a brand on Facebook. At the same time they don’t mind brands being present. I agree. Unless the brand has a natural affinity or is a big ticket item, why invest into a hyper-cluttered community. Brands are competing against one another, but also, and more importantly, consumers’ real-life...

Dec 9th

3 tags

Dec 3rd

4 tags

FTC Changes Endorsement Policy

Lowlights: We can no longer hide behind “results not typical” Celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Read more Image credit

Dec 2nd