March 2011
0 posts
October 2010
1 post
Appolicious Definition. Better off without iphone... →
September 2010
4 posts
Being Innovative Takes Balls →
March 2010
13 posts
Time Out
I <3 U Tumblr but I need a break. In the meantime I’ll be updating here.
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Coke's Fan First Approach
The 5 Key insights:
-Build sustainable relationships overtime. Gain true fans and reward that fan-ship.
-Viral shouldn’t be your strategy. Leverage the potential for velocity but don’t count on it.
-Establish clear objectives but limit the different types of objectives you set. Stay focused but not laser focused. Allow room to adjust.
-Moderation is a must.
-Communities are...
Chatroulette Map
Welcome To Chat Roulette Map Displaying 3026 points Some content on this site may not be suitable for minors. By visiting this site you confirm that you are atleast 18 years of age. Contact Us Any questions may be sent to chatroulettemap@gmail.com If you wish to have an image removed please attach an image matching your identity with the cam shot in question. Hosting by Dreamhost - Site FAQ -...
4 Ways To Monitor Your Facebook Page Traffic
via allfacebook.com Because Facebook Insights seem to be programmed by a 90 year old. Posted via web from Tony Wood | Comment »
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Social Media & Swimming
If you only employ social tools in selfish situations - you are wasting your time. Not every brand needs a consistent presence, but don’t neglect consumers in-between promotions. Use social to connect the dots. Always on. Keep Swimming. It doesn’t take an artist to illustrate this, but luckily I am one ;)
American Airlines Expands Mobile Boarding Passes... →
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Turning Social Media into Paid Media
Pay-Per-Post, Sponsored Posts, Sponsored Conversation, whatever you elect to call it, is the act of providing a blogger with something of value (paying them) in exchange for content. Its a controversial subject and is now regulated by the FTC. The controversy stems from a fear that compensating bloggers in exchange for posts undermines the authenticity of their content. Thus, potentially leading...
February 2010
20 posts
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“Nobody counts the number of ads you run, they just remember the impression you...”
– So stop counting your followers and friends Quote from Bill Bernbach. “BillBernbachSays” is on Twitter.
Social Media Needs Accountability →
“Please stop telling me you can’t measure social media. Yes you can. You can measure it as well as we’ve ever been able to measure things that impact the sales channel but are not the sales channel themselves. Communications. Customer service. Business Development. Public relations. Marketing. Infrastructure impact. Cost savings.The problem is that this requires systems thinking, and...
Makers of Frames →
“People behave then according to the frames we set forth. Frame the opportunities intentionally, leaving room for new stories to be told, leaving room for behavior to unfold both true to the vision of the creator and in the imagination of consumer — the story that unfolds is a shared one.”
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“You can say the right thing about a product and nobody will listen. You’ve...”
– -Bill Bernbach.
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10 Things Killed by Smart Phones
A list of 10 things that have been significantly changed or deemed obsolete as the result of mass smart phone adoption.
Alarm Clocks - We can now ensure we wake up no matter where we passed out. Setup multiple alarms and program elaborate schemes to ensure we wake up.
Physical Money - Paper money is a drain on the economy. While debit cards and RFID technology represent the primary force...
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Social Media Management
Today’s AdAge article,”You’re Using Social Media. But Just Who Is Overseeing It All?” organized social media into three models. I’ve expanded on Kunar Patel’s classification and re-arranged the models to further consider how social media resources and tools can be managed.
Each company employing social media will reach a point where they realize the need for a...
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Bill Bernbach
“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past”
- Bill Bernbach, one of three founders of DDB. In 1959 Bill and team created the “Think Small” campaign for Volkswagen. A campaign which was named best campaign of the century by Advertising Age in the 1999 publication “The Century of...
Brief intro Facebook Marketing
View more presentations from Webtrends.
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Mommy Bloggers!
Image by Twinmama via Flickr
Mothers were one of the first groups to prove a blog could be monetized. Or was it that marketers saw sales potential and sought these moms out for their endorsement? Either way, sooner or later you’ll probably be tasked to identify the best mommy bloggers. Here are 10.
http://www.dooce.com/
http://www.blogher.com/
http://www.momdot.com/
...
WatchOnly thing that would make this better is Facebook Connect. Its done by DraftFCB Stockholm. Be patient if the video doesn’t quickly load or click here.
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Avoiding the Middle Ground
I have yet to hear of anyone striving for a small social circle - Facebook Fans, followers on Twitter or subscribers to a feed. We fear that small social circles lack credibility or won’t be noticed. Clive Thompson argues that growing to large will also dampens the experience. In his Wired magazine article, “In Praise of Obscurity” he warns that social circles can become...
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Passive Sharing
The first blogging platform I ever used was Live Journal.
Twitter put a cap on my blog and added a real-time twist.
Now, Blippy has ushered in a new type of sharing - Passive Sharing.
Blippy allows users to shares the purchases they made with friends. By making a purchase on a linked credit card, a user is simultaneously sharing without having to take additional action.
The first example...
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Trial vs. Lite Version →
VentureBeat votes to begin with a Pro/Lite comb.
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Traditional Using Non-Traditional
Jim Ritterhouse owns OOH media in Phoenix. Hes tapping into social media (Facebook in the above example) to promote traditional media. Just an example of how media can play well together.
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Matching Videos with Views
VS.
I first learned of Demand Media in a Wired magazine article by Daniel Roth. I found out about HowCast when I was trying to re-wire a telephone jack. Both companies are trying to earn money by providing people with videos relevant their search queries.
Demand Media’s path to monetize is based on publishing video as fast as they can match content to advertisers. CEO Richard...
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Cost Per Acquisition
A final note from RazorFish’s 2009 “Social Influence Marketing” (SIM) survey.
Social is a tough sell to traditional oriented companies that have long made marketing decisions based on CPA. As the stigma of social has been that it is free or nearly free; a social program that initially costs more per acquisition than current efforts is perplexing.
Social allows us to target our acquisitions and...
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Replacing Banner Ads →
Shared by one of my colleagues at TribalDDB
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January 2010
13 posts
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Oh, Ted.
Ted McConnell is the general manager of interactive marketing and innovation at P&G. He was quoted by AdAge as saying,
“Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. We hijack their own conversations, their own...
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Privacy
Social technologies allow us to share our every move. New applications such as Blippy even allow us to share our credit card purchases. In order for these types of applications to achieve success they will have to appeal to mass adoption. Doing so requires overcoming the largest hurdle - privacy.
Privacy is essentially withholding actions or information to protect something or someone. Its...
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Microsoft files patent for social ads. →
Looks like they took a note from Facebook.
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Top 10 Consumer Trends for 2010
This post expands on how 3 of these trends relate to social. Read all ten at Trendwatching.
1. Business as Unusual
‘To truly prosper, businesses will have to move with the culture. This may mean displaying greater transparency, or having conversations as opposed to one-way advertising, or championing collaboration instead of an us-them mentality.’
Many businesses feel they’re...
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How Businesses Are Using Social Media
Here are a few notable findings from Business.com’s 2009 Business Social Media Benchmarking Study. When looking at the results consider that 71% of those surveyed have less than 2 years of experience using social media for business. Therefore these results are only definitive for the time-being. As consumer use of social media constantly evolves, we can expect business’ usage will too. After...
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Facebook's Contest Guidelines
Thinking of leveraging Facebook to help power your business’ contest? Make sure you know their guidelines. I’ve highlighted a few top-line considerations:
If the rules or materials require mentioning Facebook, you must first gain written approval.
The promotions can not be a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form...
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Social Advertising
This is Part III in my dissection of RazorFish’s 2009 “Social Influence Marketing” (SIM) survey.
Building it doesn’t mean they will come. Sure, your Facebook Page is a great opportunity to promote current sales incentives, but you’ll first need to have Fans to receive it.
Creating a presence as a method to promote a product requires that the presence itself also be promoted. If you...
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Social Media - Beyond Marketing
An article by Michael Laurie examines how Social Media has changed us. There are two ideas raised that I wanted to repeat here:
Instead of spending free time rotting their brains out with TV, kids spend time reading online content and writing status updates. This will prove to contribute to a more literate society. Look no further than user’s comments on popular entertainment sites like...
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Listening
Its important to give customers what they want. How do you know what to give them? Ask them. “Asking” is no longer limited to focus groups or formal polls. To understand what people are saying, companies are now listening in on social media. There are currently two methods to do this, develop a private online community or employ brand monitoring.
Private online communities can be...
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"Market" - the verb.
“Groundswell changes” have no doubt changed the way businesses must approach marketing. Although new communication technologies exist, we’ll need to return to marketing principles from the pre-mass media era.
This was a time when we marketed with our customers. When mass-media came along, it spoiled marketers. Demand was so that the power rested on the supply side and businesses...